One of the most crucial changes that savvy publishers are making stems from the understanding that readers do not want to be disconnected from authors and books. The days of discovering book simply by walking past the sought after front window display are over; now, authors want early access to new titles, insider information on what’s coming next, and a much more personal approach when it comes to interacting with their favorite authors.
In response to that realization, Simon&Schuster has launched its business book industry website 250 Words, a gathering place of sorts for author interviews, short articles on upcoming launches, and more.
According to the inaugural post for the new S&S project, “The main component of 250 Words is an original daily essay—250 words long. These pieces are not summaries or reviews but intended to excavate useful anecdotes and interesting ideas from books on management, leadership, investing, finance, marketing, psychology, and any other topic that touches on business—no matter how tangentially. The emphasis is on wisdom and practical advice. We want to provide ideas that will help you rethink the world and your work within it.”
The site will also feature book recommendations from noted personalities, opinion pieces from important figures, articles, essays, and more. In an interesting and telling example of how serious S&S is about keeping its readers in the loop, 250 Words’ executive editor Sam McNerney’s email address has been made available for readers to provide feedback and make suggestions for the new site. New users to the site can subscribe HERE. While the site is only intended to focus on business books, a rather niche market in publishing, the success of the project will hopefully lead to far more publishers working towards stronger reader engagement.