SingTel has announced they are winding up their e-book business Skoob. The process is starting off on September 24th, which is when all sales from the store will come to an end; the entire store will cease to exist after November 5. This marks the closure of Singapore’s second e-book store, coming within just months of MediaCorp closing down a similar venture, ilovebooks.com.
SingTel didn’t reveal any exact reasons to explain their move expect that they are keen to focus on other areas which they believe have a bigger growth potential. SingTel had earlier brought down shutters on its magazine app store, de!ite, last year, less than two years after its inception.
Skoob (spelt Books backward) has had a fairly good run at the Google Play Store where it has earned a three star rating. However, increasing competition from the likes of global majors such as Amazon could be the reason behind Skoob’s demise.