Amazon customers in Sweden will have to wait it out to begin buying their discounted goods and books from Amazon.se. The current owner of the domain, a fifty-seven-year-old small businesswoman, won’t sell it, despite reports of repeated attempts from the retail giant to purchase it.
The domain, purchased in 1997 by a Stockholm-based advertising agency called Amazon AB, doesn’t actually lead to a website, but rather to a landing page that simply states it is under construction. This has caused many critics to accuse the woman of holding the domain hostage, as so-called domain squatters have done in the past; these people–whether thugs who drive up the price or smart business people who capitalize on their foresight by purchasing domains before anyone needs them–typically sell to the business or person who wants that domain for a nice profit.
What many vocal opponents who are crying “selfish” have forgotten is that it’s not uncommon for businesses to buy the various domains associated with their company names in order to protect their brands and prevent confusion for their customers. It’s highly likely that the ad agency’s clients would accidentally find themselves on the local Amazon retail portal instead of the agency should the sale of the domain go through.
Amazon has already been at work making headway into the region. The retailer recently inked a deal with a Scandinavian book distributor, Bokrondellen, to begin selling Swedish books through its other country-based domains. At this time, Swedish book customers can register through one of the other domains for book purchasing, despite Amazon’s attempts to initiate a Swedish domain.