The publishing industry has spent the past few weeks reeling from the insights provided by DBW and AuthorEarnings into what book sales data actually feels like for the rights holders involved, if not actually providing meaning discussion and furthering conversations about how accurate comparative sales data can help authors and publishers. But a new acquisition, announced today from Vook, can open the door to better real-time data to help furthering marketing strategies.
With the acquisition of BookIr, a leading analytics platform that tracks the sales of nearly four million books to provide information to professionals in every aspect of the publishing industry, Vook is poised to offer unheard of tools to authors who use its ebook creation and distribution service.
“Booklr’s leadership role in aggregating and rendering data surrounding books, combined with Vook’s total publishing solution provides a powerful market intelligence offer for book authors and publishers,” said Vook founder and CEO Brad Inman, in a press release. “Their work with big publishers such as Random House demonstrates the power of data that’s invaluable to authors and publishers.”
“Authors can now get the best in class analytics, book creation and distribution that exist in the
market,” said Booklr co-founder Josh Brody, who will be joining Vook as chief operating officer
as well as become part of Vook’s board of directors.
Despite its young age in the industry, Vook has already made impressive contributions to the ebook space, working with mainstays such as the New York Times, Wall Street Journal, and Fast Company to power their digitization efforts. While working with these partners, Vook does not ignore the needs of authors who are going it alone, offering tools such as this one to enable more effective publishing.