Today, to coincide with the global release of Margaret Atwood’s MaddAddam, Wattpad and Doubleday have teamed up to share an exclusive essay from Atwood revealing insights into the development of the critically-acclaimed dystopian trilogy, which also includes Oryx and Crake and The Year of the Flood. This behind-the-scenes glimpse into Atwood’s inspiration for the series mixes her famous wit with a earnest exploration of the increasingly blurry line between speculative fiction and fact.
“Wattpad is such a welcoming and highly engaged community of readers. With its millions of users from all over the globe, we truly believe it’s the perfect place for us to get our writers in front of an even larger audience,” said Judy Jacoby, Advertising Director at Doubleday Books. “We are thrilled to be using Wattpad as part of our marketing strategy surrounding Margaret’s MaddAddam release, and we look forward to bringing more Doubleday authors into the community in the near future.”
Margaret Atwood and Wattpad have had somewhat of a love affair since last year. In 2012, she shared an original serialized fiction with the release of “The Happy Zombie Sunrise” with award-winning author Naomi Alderman. Atwood is also a judge of the Atty Awards, an annual poetry competition on Wattpad. Author and the eBook company are both proudly Canadian, so you can see the synergy that has developed.
“Margaret is a great supporter and true friend of Wattpad and we are excited she’s continuing to share her work with the community,” said Wattpad CEO Allen Lau. “Wattpad is a place for for writers of all stripes to showcase their stories to millions people looking for their next great read.” he added.