Praevar Corporation, a digital signage technology provider, is all set to launch a range of new e-paper displays in partnership with E Ink. DigitalSignageToday reported. The display will be used for indoor advertising based on the 32-inch E Ink Spectra 6 display technology. Named ePoster, the display is slated for launch in November 2024. The company stated they also have the eLuminex outdoor display series for launch in the first quarter of 2025.
Praevar said the new ePoster displays are targeting the paper-based advertising segment. The 32-inch ePoster, based on the Spectra 6 displays, supports 65,000 colors and will offer a dynamic and rich interface for showcasing products or other information. While the ePoster will mainly be used for indoor advertising, the eLuminex series will essentially see outdoor deployment.
The apparent advantage of the e-paper display is its extremely frugal nature when it comes to battery consumption. The poster display will be battery-powered and last an entire year on a single charge. With its crisp and sharp visuals, the display allows for a truly enticing experience. Replacing the ad with something else is also easy via the accompanying application, something that would have required printing a new set of advertisements for manual deployment thereafter.
Other advantages of the ePoster include a wide 180-degree viewing angle. At 4 kilos each, the ePoster is also light enough for easy and convenient deployment, negating the need for a specialized setup. It supports Wi-Fi and Bluetooth Low Energy (BLE), ensuring seamless integration with other content management systems and updating the content from cloud-based storage.
The battery can also be charged using a 2-inch solar panel or an indoor light. This will lower operational costs and make the entire setup more environmentally friendly.
“Collaborating with Praevar on their innovative ePoster solution is a significant step forward in sustainable signage,” Tim O’Malley, AVP for the US regional business unit at E Ink, said in the release. “The integration of our Spectra ePaper technology enhances the visual appeal of digital signage while aligning with our commitment to sustainability. By offering a vibrant, full-color display with minimal power consumption, we help businesses reduce their environmental impact while maintaining high-quality, dynamic content.”
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