Canadians love to read digitally and Booknet Canada recently released new information on what devices are used the most. Almost everyone who reads ebooks (90%) own a smartphone, 70% own a tablet, and 42% own a dedicated e-reader. Most ebook readers prefer to read on a tablet (32%), though this is down 3% from the previous year, continuing a slight downward trend in recent years. Meanwhile, 29% of ebook readers primarily read ebooks on their e-reader, an increase of 4% from the previous year; 22% primarily read ebooks on their smartphone, a small increase of 1%; and 17% primarily read ebooks on a computer, an increase of 1% from the previous year.
Since so many Canadians own a smartphone, it makes sense to dive deeper into the data. 42% of ebook readers said they read books on their smartphone at least once a month, which is a significant increase from the 33% who said the same in last year’s survey. The most popular apps that are used are Amazon Kindle (39%), Kobo (23%), internet browsers (20%), Google Books (19%), Apple Books (15%), and OverDrive/Libby (14%).
When it comes to e-Readers, smartphones and tablets, Canadians tend to get their content from the same sources. Readers mostly acquire ebooks from an online retailer such as Amazon or Kobo (36%), from a website offering free downloads (24%), the library (21%), or a subscription service such as Kindle Unlimited or Scribd (12%).
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.