Every year major statistics are released that give us an idea on e-reader adoption and people’s reading habits. Ever since they started being sold at major retailers and bookstores, people have experienced buyer’s remorse. According to a study published yesterday, 35% of owners admitted that they have only used their e-reader device once since purchasing the item while 37% admit that their e-reader wasn’t a smart buy.
Couponcodes4u normally releases these studies once a year, and the most recent report surveyed over 1,983 Americans. Respondents were initially asked to stipulate how much they used their e-reader device on average, to which 35% said they had used it just once, while 17% said they used their gadget once a week. However, 29% of the respondents said they used their device every day.
With the holiday season coming up, you may figure an e-reader would make a mighty fine gift. The Kobo Mini is a very smart buy at almost $79, but you might want to think twice. 22% of all people surveyed said they received an e-reader as a gift, and never even took it out of the box. This almost mirrors last year statistics.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.