Amazon has confirmed to Good e-Reader that they are opening up two pop-up stores in California to take advantage of the holiday season. The first location will be in Westfield San Francisco Centre and Sacramento, in the Westfield Galleria at Roseville.
Amazon has been testing the waters of retail for a number of years with pop-up stores, lockers and vending machines. Industry experts are wondering if this is a larger push for permanent physical retail presence, similar to the likes of Apple’s retail stores.
There will be a number of devices that will be on display with product specialists on hand to answer any questions or concerns. The Kindle Voyage, Kindle Basic, Kids Tablet, HD6, HD7 and Amazon Kindle Fire 8.9 will be available. Amazon will also be showcasing their Fire TV and Fire Phone and they will also insure you can buy a data plan with AT&T for all of the new hardware.
It is interesting to note that the Westfeld Galleria has hosted their fare share of pop-up stores in the past. Google opened up a Play Store there recently that allowed people to play with Nexus phones and tablets.