Amazon controls over 60% of the eBook Market

An analyst at the RR Bowker group found that, contrary to popular belief (mainly perpetrated by Amazon), they only control 61% of the ebook market, and not 80%.

Amazon Kindle eBook store is dominantly leading all major online sales for ebooks. Barnes and Noble is the runner up with 20% of ebook downloads and Sony has a meager 5%.

At the time of the report, Apple iBooks was not included in the report, but they are only expected to control around 3% of the total market. Apple’s iBooks has only been around since April, so there is not enough market data to publish a report on them.

The Study was also enlightening on the fact that Amazon controls 40% of the entire E-Reading market, while reading directly on your PC came in second.

Michael Kozlowski (7736 Posts)

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about electronic readers and technology for the last four years. His articles have been picked up by major and local news sources and websites such as the Huffington Post, CNET and more. Michael frequently travels to international events such as IFA, Computex, CES, Book Expo and a myriad of others. If you have any questions about any of his articles, please send Michael Kozlowski an email to michael@goodereader.com