Amazon Kindle eBook store is dominantly leading all major online sales for ebooks. Barnes and Noble is the runner up with 20% of ebook downloads and Sony has a meager 5%.
At the time of the report, Apple iBooks was not included in the report, but they are only expected to control around 3% of the total market. Apple’s iBooks has only been around since April, so there is not enough market data to publish a report on them.
The Study was also enlightening on the fact that Amazon controls 40% of the entire E-Reading market, while reading directly on your PC came in second.
Michael Kozlowski has been writing about audiobooks and e-readers for the past twelve years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times. He Lives in Vancouver, British Columbia, Canada.