An analyst at the RR Bowker group found that, contrary to popular belief (mainly perpetrated by Amazon), they only control 61% of the ebook market, and not 80%.
Amazon Kindle eBook store is dominantly leading all major online sales for ebooks. Barnes and Noble is the runner up with 20% of ebook downloads and Sony has a meager 5%.
At the time of the report, Apple iBooks was not included in the report, but they are only expected to control around 3% of the total market. Apple’s iBooks has only been around since April, so there is not enough market data to publish a report on them.
The Study was also enlightening on the fact that Amazon controls 40% of the entire E-Reading market, while reading directly on your PC came in second.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
