Amazon is in talks with various Chinese regulator bodies about bringing their latest generation e-readers to one of the worlds largest markets.
Amazon’s Senior Vice President Marc Onetto told Sohu IT in an interview on Thursday that the firm’s Kindle products are still under discussion with regulators over copyright issues. “We hope to launch products in China that are simple and user-friendly. If there are too many vendors participating, the product will become very complex. We are not only concerned with the speed to market in China but also with user needs,” Onetto told Sohu.
The Amazon Kindle 3G variants of their e-readers proves to be popular in China because it bypasses the Great Firewall. Many customers find that they can enjoy full internet access to websites, such as Facebook and Twitter, that are normally blocked. The 3G access point is actually outside of China, so customers can get unfiltered access. More then likely, though, if Amazon sells the e-readers officially they might have to adhere to strict website policies or sell their WIFI only models.