Jeff Bezos is the proud owner of the Washington Post and he is hoping to build some synergy between the newspaper and the Kindle. Within a few weeks a special version of the Post will be loaded on the new Kindle Fire line of tablets. it will offer a curated selection of news and photographs from the daily newspaper in a magazine style format.
According to Business Week the project has been dubbed Project Rainbow and is being led by Kerry Lauerman, the former editor-in-chief of Salon.com. Lauerman joined the paper as a senior editor in July to work on “an initiative focused on the fast-growing mobile readership,” according to a Post press release announcing the hire. Lauerman reports to Cory Haik, the Post’s executive producer for digital news.
Once the new Post app drops on the new line of Kindle tablets, it will also be available to read on the new $79 Kindle and Kindle Voyage. The app will also be ported over to Android and iOS, but users will have to pay a monthly subscription fee to access the content. Kindle owners of course, will get it all for free.
Will a free news app from the Washington Post be enough to convince people to buy the new Kindle Fire tablet? Likely not, the vast majority of newshounds do not pay for news anymore.