Welcome to another Good e-Reader Video Review! Today we take a look at the 3rd generation Amazon Kindle, but this is no ordinary e-reader. This is the very latest Kindle Special Offers Edition with WIFI. What is Special Offers? It hosts advertisements to offset the cost and is one great e-reader.
The Amazon Kindle Special Offers edition is a six inch e-reader featuring a e-Ink Pearl display for faster page turns. It has a 600 x 800 pixel resolution at 167 ppi, 16-level gray scale. One of the more unique aspects about the Kindle line of e-readers is that it has a full QWERTY keyboard allowing you more control over numbers and letters when typing. Speaking of typing you have full access to the internet via WIFI with the experimental Kindle Web Browser.
The Amazon Kindle continues to lead the charge with access to a wide array of audio books and ebooks via the Kindle Bookstore. Currently there is over 950,000 books and is the most well developed online store on the internet.
The 3rd generation Kindle is certainly very reliable and the browsing menus and screens are very fast. It is slimmer than all previous models, making it extremely portable. It also features stereo speakers and 3.5 mm headphone jack which is perfect for audiobooks.
The main component about the Amazon Kindle Special Offers edition is a new program called “Special Offers” where customers can get access to weekly deals. These adverts are displayed on the main screen when you first connect via WIFI. They also show up when the device is in standby mode with the screensavers showing. It is important to note that the adverts do not display when you surfing the internet, reading books or listening to audiobooks.
Amazon in the coming weeks will also be showing off their new program called “AdMash” – the free Kindle app and website where customers choose the most attractive and engaging display advertisements that will become Kindle sponsored screensavers. Kindle’s sponsored screensavers are specially-designed display advertisements that take advantage of Kindle’s high-contrast, no-glare electronic-ink display. Before these advertisements can be presented to Kindle customers, they are first previewed by customers using AdMash. Users are presented with pairs of sponsored screensaver candidates and asked to select which one they prefer. Screensavers with the most preferred votes qualify to become sponsored adverts.
This advertising project centered around the approving of screensavers from a community point of view is the fruit of the recent Amazon purchase of coupon site Living Social. They spent 178 million on this Groupon competitor and the company hopes that the quality of the deals it offers will end up being a welcome intrusion rather than a nuisance.
Peter Carotenuto is a graduate of the Vancouver Film school and is extensively involved in the local Film Industry. He is an accomplished actor and has been in many of the Vancouver based movies and made for television shows. Peter is the head of the Good e-Reader media division and is responsible for all of our video editing and production. You can e-mail him at peter@shopereaders.com
