There has been a fair amount of talk lately regarding the pay wall that the New York Times has been implementing. If you access the online publication via the web you get to view 20 articles before it prompts you to pay. However, Amazon announced today that any Kindle user will be able to access the website completely for free! There is a catch, you first have to subscribe to their “New York Times Kindle Edition” for $19.99 a month.
The New York Times is making a play for the online subscription model and they realize that Kindle users amount for a large portion of their base readership. “Customers love reading The New York Times on their Kindles,” Russ Grandinetti, vice president of Kindle Content said in a statement.
“Given The Times’ transition to a digital subscription model, we’re excited to be able to offer Kindle subscribers online access to all the digital content available at NYTimes.com at no additional cost.”
Recently the Times implemented a pay structure to access their online content. If you access it on a smartphone you are paying around $15 a month, on an iPad its $20 and their “all access digital package” is around $35 a month.
Check out the recent Amazon press release for more information.