We reported a few days ago that Kobo has launched a eBook gifting program and Amazon was quick to launch their own program that allows people to buy and send eBooks to someone with a valid email address.
Amazon is allowing customers to choose from 725,000 current eBooks on their store and send the ebook to anyone with an email address, no Kindle is required. As you know, Kindle as apps for Blackberry, Android, iOS and the ebooks you gift to people to be able to be read on any platform.
In order to use this new feature, you can search on Amazon for any Kindle eBook, and there is a new feature called “Give as Gift”, this new option is right below; Buy Now with One Click.
This new program by Amazon is great, the Kindle is a very popular e-reader, so popular in fact that it is sold out for the holidays and you cannot make any new orders on Amazon. The new gifting program is a welcome addition to their current strategy that allows people to share ebooks with each other, similar to Barnes and Noble “Lendme” feature.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.