Amazon has unveiled another of its popular services, Instant Video, in Japan as it attempts to match up to the local player Rakuten. On offer will be more than 26,000 films and TV shows that are either of foreign origin or sourced locally. Of these, about 15000 are in HD and are available for streaming or download on compatible devices. Movies or TV shows can be rented for 100 yen for 24 hours, though this applies largely to the older titles. Newer films such as Monsters University, can be picked up on rent for $5 or outright purchase will cost $25. Apart from its Instant Video service, Amazon also offers ebooks and music services in Japan.
The timing of the launch of the Instant Online Video service is interesting in that it comes just a day ahead of the official launch of the Kindle Fire HDX in that country, slated to happen tomorrow. So it’s hardly surprising the tablet that has been priced will also accompany a 2000 yen (about $25) coupon to entice buyers into trying the service instantly. Amazon also stated there is a single 100,000 yen coupon as well to be picked up.
However, with the debut of its Instant Video platform, Amazon will be up against some established like Hulu, Apple, and Google. There are also several domestic companies offering video services that Amazon will have to contend with. These include GyaO Corp, Tsutaya TV and NotTV.
Shochiku Co. and Toho Co will serve as Amazon’s content partners while NHK and Fuji TV will be the local broadcasters.