Amazon Prime membership gives a plethora of benefits to people heavily invested in shopping and has a tablet or e-reader. Since the program launched it cost $79 to get free two day shipping, one free eBook a month, access to Amazon Instant Video and a ton more. The Seattle based company stated during a recent investors call that it was considering increasing the cost of the Prime subscription by $20 to $40.
Customers are ordering more things than ever before and Amazon’s costs to do this are increasing. The Video service is also being used at an accelerated rate, primarily due to the success of the Kindle Fire HDX.
Many customers are irate due to the prospective price increase. The vast majority are willing to opt out of the video program, if that means the old cost will remain the same. Hundreds of Prime members have stated that if the price increases over $100, they will be cancelling.