Amazon has just released its first television commercial in the United Kingdom. The company is forgoing the bikini babe campaign that launched in the US and focusing more on kids.
The television ad only talks about the joy of reading and makes no mention of prices, devices, or content. Instead, they go back to basics and just focus on the reading experience and the various reason kids are using it. Amazon is allowing young readers to be the spokesmen and influence other children to buy into the Kindle mentality, while playing on parents’ concerns about their children’s reading habits. Since the commercial focuses on the process of reading, this may help with device sales, as parents want their kids to read more.