Amazon has reduced the price on the Kindle Paperwhite e-reader to compete against the Kobo Glo in Japan. The price went from $106.19 US to $99.92 before the first pre-orders have even shipped out.
Amazon is trying push into Japan hard, and only entered the market last month. The main competition in that country is Kobo, and the two companies are price matching all their products against each other. Although Amazon has the current advantage by offering e-readers and tablets, Kobo is dominating the e-ink segment with the Mini, Touch, and Glo.
If you want to learn more about the Japanese digital reader market, check out our comprehensive analysis.