Amazon is trying to compete with Dropbox, Google and Microsoft with it’s Unlimited Cloud Drive option. The new service goes beyond simple a simple photo storage solution and can now handle video, music and e-books.
Amazon has nixed the free option with photo storage and now demands that their users subscribe to Prime in order to keep on using the service. You can store unlimited photos and up to 5 GB of everyday files. If you are not a Prime member, it costs $11.99 per year. The Unlimited Everything plan basically has no limits on storage and is $59.99 per year.
Not everyone is excited about this new product offering. Serious video editors and film makers lament that Amazon only has a 2 GB file upload limit, which prevents them from storing their media properly. The only way to bypass this restriction is if you use the Desktop software, instead of the mobile apps. Other users have lamented that the Send to Kindle function for popular browser extensions no longer work unless you are a paid subscriber. This is especially troubling because Amazon used the free Send to Kindle function as a marketing ploy to get users to switch to their ecosystem.
In the end, this move is to pick up users that want to store media and aren’t investing into other cloud storage platforms. Amazon is certainly not the first company to offer “unlimited” storage, but it looks like it’s the first to market this as a service to anyone who wants it. Dropbox, for example, offers unlimited storage as part of Dropbox for Business, Google focuses on enterprise and small businesses. Its closest competitor, Microsoft does offer a user service, but it requires a monthly subscription fee to Office 365.
I think Office 365 is still one of the better deals. $69.99/year but you’re also getting Office & Skype with your unlimited storage. You can also get access to the Outlook, Word, Excel and Powerpoint apps that have recently been developed for Android and iOS.