E-Readers have gone from being a fringe gadget from only a few years ago when the major players in the game were Amazon and Sony in North America to a popular culture phenomenon. We now see daily commercials for various e-readers, such as Kindle and the Barnes and Noble Nook. Another sure sign that e-readers have infiltrated popular culture is the recent appearance of the Kobo e-Reader on the popular NBC series ‘The Office’
Tonight’s episode dealt with new years resolutions and how Darryl vowed to read more and decided to do it on his new Kobo e-reader! The main premise of the episode is where many of the guys in the office at Darryl`s prompting go to the bookstore in an attempt to pickup women. He tries to pickup the store counter lady and she sells him an e-reader. She mentioned it holds close to 10,000 books and he exclaims `its lighter then a which is a sure sign that electronic book readers are no longer a mysterious gadget only available online, but now is available at retail stores across the world.
Its pleasing to see the Kobo brand represented more in the media world, their technology is sound and their applications are some of the best in the industry.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.