Barnes and Noble has been on a rampage in the UK, locking in John Lewis, Argos, the leading academic bookseller Blackwell’s, and award-winning independent bookstore Foyles. Today B&N announced a new partnership with Dixons, which oversees PC World and Currys.
Currys and PC World will feature Barnes & Noble’s NOOK products in over 600 stores across the country and online. They will offer the NOOK Simple Touch and NOOK Simple Touch with GlowLight. Staff will be trained to give customers an overview of what the NOOK line is all about and allow them hands-on time with the units before they buy them.
“We are very excited to work with a company that, just like Barnes & Noble, puts its customers at the forefront of its business,” said Jamie Iannone, President of Digital Products at Barnes & Noble. “We look forward to bringing our highly sought-after line of NOOK reading devices and content to PC World and Currys customers this autumn.”
Barnes and Noble is aggressively expanding outside of the USA for the first time this October. The company is doing its very best to ensure that the first major debut of e-readers and ebooks gets into as many retail spaces as possible. They know that having your products visible, for people to play with, is essential.
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New York, New York – September 25, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and leading retailer of content, digital media and educational products, today announced a partnership with Dixons Retail, owner of the UK’s leading electrical retailers PC World and Currys. The partnership further fortifies Barnes & Noble’s recently announced expansion into the UK and its commitment to offer UK shoppers the best reading experience through its range of award-winning NOOK products.
“We are very excited to work with a company that, just like Barnes & Noble, puts its customers at the forefront of its business,” said Jamie Iannone, President of Digital Products at Barnes & Noble. “We look forward to bringing our highly sought-after line of NOOK reading devices and content to PC World and Currys customers this autumn.”
Currys and PC World will feature Barnes & Noble’s NOOK products in over 600 stores across the country and online (at www.currys.co.uk and www.pcworld.co.uk). They will offer the award-winning NOOK Simple Touch™ and NOOK Simple Touch with GlowLight™.
Dean Kramer, Head Of Category – Computing Hardware, Currys and PC World, said: “It’s vital, as the UK’s leading electrical retailers, that we continually offer the right mix of products to meet customers’ needs. Portable tablet and eReading technology is becoming ever more popular so we are thrilled to be stocking Barnes & Noble’s stylish, high quality NOOK products; we believe they will be one of the must-have gadgets for Christmas.”
Barnes & Noble’s partnership with Dixons Retail further highlights the bookseller’s commitment to offer the best choice in reading and tablet products, and outstanding customer service for UK consumers. The partnership will expand the expected number of NOOK UK retail outlets to more than 1,600, and include various leading online retail platforms offering NOOK products and the company’s soon to launch online storefront, www.nook.co.uk.
Barnes & Noble is a leader in creating innovative products that provide the best digital reading and entertainment experience for millions of customers today. The company is on track to offer the award-winning NOOK Simple Touch, the lightweight, easiest-to-use Reader with extra-long battery life and a paper-like display, and NOOK Simple Touch with GlowLight, which adds an evenly distributed and adjustable light that’s perfect for reading in the dark.
Both of these critically-acclaimed devices will be available online and to experience first-hand in-store in early October. Commercial terms of the partnership have not been disclosed.
Barnes & Noble primarily conducts its commercial European operations in Luxembourg through its Luxembourg entity Barnes & Noble S.à r.l.[/showhide]
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
