Barnes and Noble has announced today that they are starting to sell eBooks and digital magazines in Australia. Sadly, Nook e-Readers and tablets will not be sold there, instead only Windows 8 users who have the Nook app will be able to purchase and read content.
The move into Australia will see a number of limited time promotions to get people using the ecosystem right away. The company is giving away five free eBooks and magzines, such as Catch the Zolt: The Debt Instalment One by Phillip Gwynne, Be Careful What You Wish For by Gemma Crisp, The Slap by Christos Tsiolkas, Back to the Pilliga by Tony Parsons and The Fence-Painting Fortnight of Destiny: A Memoir by Meshel Laurie, along with issues of top selling magazines Australian Geographic, GQ, Good Health, Vogue and Taste.com.au Magazine.
“We are excited to welcome the NOOK App to Windows 8 in Australia and our customers will really enjoy the free books and magazines, along with all that the NOOK App has to offer. This app is a must for any bookworm and a great escape for summer holiday reading. To get people even more excited about Windows 8 and the NOOK App this summer, Microsoft will be at several major airports around the country at our Windows Lounge showcasing all that Windows 8 can do, including a demonstration of the NOOK App and more information on how to get the free eBooks and magazines to enjoy while traveling and on holiday. The Windows 8 platform has an ever-expanding number of high-quality apps that we’re incredibly proud of, and this new addition from NOOK is testament to that.” said Melissa Dewick, Product Marketing Manager, Apps and Services at Microsoft Australia.
Barnes and Noble tried to expand the Nook empire on their own and ran into a series of logistical and management problems. The Microsoft investment deal into B&N has really spurned their expansion into foreign markets. Currently, over 32 countries now have access to the Windows 8 Nook App and the eBooks can be read in 12 different languages.