Barnes and Noble is getting geared up for the holiday season and will put more emphasis on the Nook line of e-readers. In over 50 of its top locations in the United States the company is doubling the size of the area devoted to Nook retail sales.
In a typical Barnes and Noble store the Nook area comprises of E-Readers, screen protectors, cases and other accessories. In most locations it has 1000 square feet of space and the average store is 26,000 square feet. The increased size of the Nook display stand will be upgraded to 2,000 square feet.
B&N is one of the last large retail book chains to still be in business in the USA. Nook and ebook sales continue to be the saving grace of the company. The entire digital revenue earnings for the year are projected to be 1.8 billion dollars. This is why it makes sense to increase the size of the area devoted to Nook sales.
The company is expected to unveil the Barnes and Noble Nook Color 2 within the next two weeks and will amp up the competition against the Amazon Kindle Fire.