Tesco has announced their intentions to close their digital e-Book platform at the end of February. The supermarket chain had been in covert negotiations with Waterstones, but the two sides could not agree on a purchase price.
A spokesperson for Tesco said: “We have taken the decision to close our e-book service blinkbox Books. We’ve learnt a lot since launching the service and whilst we saw encouraging levels of take up, we believe that we can do more for our customers by focusing on our core business. The service will close by the end of February.” The spokesperson added: “Our focus now is on the colleagues affected and our customers.”
Tesco had been operating their online bookstore since March 2014. They tried to promote their new business unit to their established base of shoppers, leveraging their loyalty cards to get discounts. Not only could customers buy e-books on their website, which included a book blog, but also via their dedicated Android app. This app was available via Google Play, but also came pre-loaded on the Hudl line of budget tablets.