No matter how much noise tablet PCs might be making, e-readers are here to stay if Taiwan based E Ink Holding or EIH is to be believed. In fact, the company believes e-ink based e-readers will continue to flourish in 2011 with shipment volumes expected to reach 25 to 30 million units.
However, the actual picture from the industry paints a different picture as market leader Amazon reported a slight drop in its market share to 51.7 percent in the second-quarter, down from about 53 percent during the first half. Barnes & Noble too has said its marketshare has come down to 21.2 percent from about 23 percent.
However, the smaller players like Kobo, Sony, and Pandigital have come up with better performance during the period.
Further, more and more manufacturers have set up plans to come up with e-ink based e-readers in future.