The e-Reader industry in the US has really grown up during the last few years. There was a time not too long ago that an entry level model would cost you almost $199. Prices have plummeted the last two years and we are now seeing a wider adoption rate. You likely will not have any problem finding a solid device for just over a hundred dollars and in many cases you can buy one on sale for $79. We now see some firm statistics that 24% of the US population now owns a Kindle, Nook or Kobo e-reader.
This new report comes courtesy of Pew Research that ran a survey that ran July 18 to September 20, 1013 among 6,224 Americans ages 16 and older. They issued a different report earlier in the year that said e-reader ownership was as high as 26% in January and 19% in 2012.
You can see by the figures that e-reader ownership has not dramatically increased in 2013 and has basically remained rather stable. Likely the new crop of devices from Kobo, Amazon and soon Barnes and Noble will not raise the levels much higher. The bulk of e-reader growth right now is in Europe, Japan, Brazil and Russia.