The market analysis firm In-Stat made a healthy prediction for the e-reader market today: the company believes that by 2014 sales of e-readers will just about triple. The company states that about 12 million e-readers will have been sold this year, and by the end of 2014, sales will have grown to a healthy 300%.
While e-reader sales have grown strong over the last few years, there have been some major changes to the market, which have significantly altered the consumer landscape. Developments such as the release and success of new tablets, lead by Apple’s iPad, and the quickly dropping retail price of e-readers, have introduced new variables for market anaylsts to consider.
Nonetheless, even against the foreseeable new tablets, In-Stat believes that e-readers will continue to maintain a market space of their own, and even become more common on household tables worldwide.
All this is great news for consumers: a future scenario where we have a wide selection of sub-$100 e-readers being sold (and in a broader selection of places) seems a strong possibility, judging on these predictions for market growth.