That Financial Times and Apple aren’t on the best of terms in no secret. They were in the news earlier for the former’s reluctance to comply with Apple’s in-app purchasing rules. What Financial Times also did not like with Apple is the way the latter cut 30 percent of the sales revenue while also holding on to subscriber data.
In the end, Financial Times decided to walk off the Apple ‘trap’ and opted to go alone. Or to put it in simple terms, Financial Times came with its own HTML 5 site that does not conform to the Apple store and it seems the move is paying rich dividends. For the new web app that went on air just two weeks ago has seen close to 200,000 downloads with 100,000 downloads in the first week alone. So at the rate of an impressive hundred thousand downloads every week, Financial Times sure has a lot to smile about.
“We’ve seen strong demand for the FT web app since its launch. We have an ongoing marketing campaign encouraging users to migrate to the new platform and we’re confident we can maintain the momentum.”
What’s more, the success that Financial Times has achieved might even inspire others to join, too.