One of the key buzzwords that kept coming up at Digital Book World and other great publishing events recently is discoverability, or the way in which consumers can find content. Whether it’s dynamic interactive children’s ebook apps that are floundering for attention in the app world, or indie authors who work their social media channels to market their books, consumers can’t purchase content if they can’t find it.
Since 1998, ForeWord reviews has served as a trade publication to the book industry, aiding in the discovery of independently published titles. The recent news that Barnes and Noble bookstores will begin stocking the print edition of ForeWord reviews for its customers means the retail chain is helping its customers locate new, quality titles.
Now, ForeWord has revamped its own website to make that discoverability even more manageable for librarians, booksellers, and every day readers. The new design, launched earlier this month, coincides with the changes to the print layout to make the site more accessible to a broader spectrum of users.
“The entire ForeWord team has been at work since last summer creating a redesigned website with an easy to navigate homepage, loaded with thousands of reviews of the latest books from indie publishing along with genre-related features, author interviews and with plans to integrate more live information like blogs and weekly Don’t Miss Lists,” said Victoria Sutherland, ForeWord’s publisher. “Avid readers will especially appreciate the improved user experience on their mobile devices.”