There’s no shortage of companies that will help would-be authors produce, publish, and sell their ebooks, so in an indie industry that is quickly becoming flooded with startups that aim to entice indie authors of every ilk, there has to be something different brought to publishing table in order to stand out.
HyperInk, an ebook production company that actually has staffers who will help the authors write their books, let alone publish and distribute, has now developed a new tool to make the process of the increasingly popular blog-to-book genre even easier. With its new Beyond The Blog tool, bloggers simply create their typical blog posts and HyperInk’s editors curate the content for inclusion in the blogger’s soon-to-be-created ebook.
While some may feel that this is a fad in the book industry, there are a number of successful bloggers who’ve turned their ability to write short featured posts into successful books. Sh*T My Dad Says began life as a blog, and GoodEReader.com just posted the review of the New York Times #1 bestseller, Let’s Pretend This Never Happened, by Jenny Lawson aka TheBloggess. Other blogger-authors, like A Walk in the Snark and Mancode: Exposed author Rachel Thompson, have even featured their blog essay books on GoodEReader as promotional giveaways. Triberr has gotten in on the action by providing a highly educational webinar last month for authors who are considering this publication move.
With the definition of “published” becoming so blurred in the digital age, it’s easy to argue that bloggers are published authors; after all, they produce content that readers clamor to see. With outlets like HyperInk, bloggers now stand to benefit monetarily by selling their consolidated content through the Kindle and Nook stores, Kobo, and soon, iBooks.
Mercy Pilkington is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.
