One very significant part of attending events like the Digital Book World conference held in New York this week is the opportunity to wander among the vendor and sponsor booths and meet up with innovative companies and platforms that offer a lot to the digital publishing space. At this year’s event, there were an almost overwhelming number of companies who offer digital publishing services to both authors and publishers, big or small. One important note, though, was that each of these platforms has found a way to stand out by offering something different, even if it’s just in their marketing strategies or compatibility.
INScribe Digital‘s Executive Vice President and General Manager Anne Kubek met with GoodeReader for an interview about what it takes to reach publishers in a market that is already very saturated with these kinds of service providers, namely being able to offer the end-to-end service that lets publishers focus on simply being publishers, without worrying about how their authors’ titles will reach the digital customers. One way INScribe has been able to do this is to build a core group of executives who came from the various branches of the publishing family tree, including booksellers with decades of experience and publishing veterans from some of the largest publishing houses in the world.
Mercy Pilkington is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.
