Some of the major buzz from the both publishing and bookselling industries today was the dire straits of Borders. Without a buyer stepping forward, it appears that the dreaded liquidation of the company and the resulting closure of the remaining 200-plus stores may happen after all. As news of the bankruptcy began to spread in the beginning of the year, the ultimate hope for the bookselling chain was that a buyer would materialize, but it looks as though that will not happen.
In essence, nothing about the users’ Kobo accounts will change, however, Kobo customers can choose to opt in to the ability to receive special offers and advertising from Borders. Customers who fail to reply by the July 31st deadline will not take advantage of the communications from Borders and their accounts will continue uninterrupted. Any customers who choose to register with Borders will simply receive news and advertising related to the new partnership.