It seem the iPad fever has caught on with Kindle. This e-reader from Amazon isn’t new. It has already done the ‘been there done that’ thing. It has set new benchmarks, provided avid readers with something that they had never dreamt of before. The e-readers have been lapped up in droves, they have been flaunted but they have never been sold out to the extent that Amazon can’t say when they can resume shipping. It’s only a “Temporarily out of stock” statement that Amazon is sticking to right now. Anybody willing to pick up the e-reader is requested to place an order and will be intimated when the Kindle starts coming back onto digital shelves.
It was just last week that Amazon had reported a tripling of sales of their e-readers after prices have been brought down to $189 from the earlier $259 that it commanded. And it’s the price cut that seems to have done the trick for with the lowered price, it has struck that consumer sweet spot bang on. So much so that the same e-reader that has been there for some time just recently began to fly off the shelves like never before.
It was also during the beginning of this month that Amazon CEO Jeff Bezos had gone on record saying they are doing brisk business and that both the e-reader and bookstore have reached a “tipping point.” The sale of Kindle titles far outstripped their hardcover counterparts at their huge online marketplace for the first time since inception.
Also, the mysterious disappearance of the Kindles may be the indication of another interesting development – that of a whole new Kindle coming to replace the erstwhile model. It was in May when rumor mills were churning wildly about the possibility of a new e-reader that would make its appearance sometime around August. Well that intended time frame is around the corner and with Kindles suddenly getting out of stock, the rumors are back to take center stage. It was reported back then that the new Kindle e-reader would be even thinner and have a sharper display, though it won’t have a touch screen interface or a color display.
Meanwhile, for die-hard Kindle fans, if you are hell bent to have a Kindle anyway, there is the Kindle DX still available for $379. The Kindle 2 has been replaced with the Kindle DX on the official Amazon home page.