Kobo has been making waves lately with their new Kobo Touch e-Reader, launched at Book Expo 2011. We also caught up with the CEO of Kobo Michael Serbinis yesterday in an exclusive interview on the future of the company. Today Kobo announced that they were taking part in a $10 million dollar program offering people who love to read the chance to have money donated to schools and charitable causes.
The new Kobo program is encouraging people to read and not be mindless zombies in front of the TV or just watching HULU on the computer. For every 10 million minutes of reading by their 3.6 million readers using the Kobo platform, Kobo will make a contribution of eReading valued between $1,000 and $20,000 to a recipient chosen through the Read On program. Recipients will receive Read On kits including eReaders, eBooks, and the materials needed to start digital reading programs in their community. Kobo is contributing the first million dollars and will work to enlist additional partners inspired by this innovative new program.
You can find out more about this great new program kobo.com/ReadOn.