The growing e-reader market is going to witness one more contender – LG, the leading consumer electronics company from Korea that is planning to come up with its own range of e-readers very soon. In fact, the company has set itself lofty goals, as it wants to give the likes of Amazon and Apple a run for their money. It will be an interesting move on part of LG, given the fact that Korean companies have been historically slow in adopting e-reader en masse, with it being only this year that both Samsung and LG have shown a keen interest to register a strong presence in this arena.
LG is one of the largest manufacturers of display products in the world and will be relying heavily on its extensive research on e-paper and other related screen technologies to give itself the edge it needs to get to the top of the heap of e-readers. It’s unlikely the company would use the large, flexible e-papers that it showed off recently though LG have been actively pursuing research on color e-papers and other similar technologies. Strange enough, while the company plans to be a strong player in the e-reader segment, it itself is supporting Apple actively. It currently has a large order from the American firm to supply the 9.7 inch LCD screens for the iPads.
However, while LG has made it clear that they would be entering the market with the existing iPads and the kindles, not much is known about the product itself, except that the company intends to launch the e-reader sometime in April.
So it’s again a waiting game for us, till the product makes its appearance in the world e-reader scene.
You will have more info on this at our e-reader blog as and when they become available. Our e-reader forum is another place you will definitely like to be in, given all the latest news and events that gets posted there.