It looks like the people at Amazon keep cranking out the commercials! In this production the setting is at a pool and they seem to be poking fun at the iPad being used as an e-reader! This commercial does offer a glimpse on the benefits of e-ink vs the LCD screen in direct sunlight.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.