It looks like the people at Amazon keep cranking out the commercials! In this production the setting is at a pool and they seem to be poking fun at the iPad being used as an e-reader! This commercial does offer a glimpse on the benefits of e-ink vs the LCD screen in direct sunlight.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.