Prime View International, makers of Electrophoretic display or EPD seems to be in a hurry with their color E Ink project and have set a December 2010 time line by which time it wants products graced with its color E Ink display to make it to the market. The new deadline has been revealed by none other than the company chairman Scott Liu and is a few months ahead of the 2011 first quarter deadline that was earlier envisaged.
The latest e-reader news has it that the color displays are in an advanced stage of development and samples have already been provided to leading e-reader manufacturers which includes Amazon and Barnes & Noble among others though there is no definite partnership reached with any e-reader manufacturer as of now. Also, with Amazon CEO Jeff Bezos almost ruling out color kindles – he was recent quoted as saying a color Kindle is “a long way out” – its highly unlikely for a PVI color E Ink display to feature in a Kindle anytime soon.
In the meantime, the third quarter of this year will see the launch of a fresh batch of e-readers equipped with PVI’s monochrome display though most of the action is likely to be restricted to the Chinese market. PVI too has high hopes of the e-reader market in China and is extremely bullish of a strong performance there. The company believes the e-reader market in China is expected to grow to become 20 percent of the world e-reader market. It was late last year that PVI had acquired the Boston based E Ink Corp. in a deal worth US $215 million. PVI used to be the largest customer of E Ink and it alone accounted for more than half of E Ink’s total revenue before the acquisition. Now with E Ink under the control of PVI, anyone who is into manufacturing of e-readers and wants E Ink will have to turn to PVI.
Keep watching for more e-reader news.