Readmill is a Berlin based Startup founded in 2010 by Henrik Berggren and David Kjelkerud. The company launched a simple e-reading app for iOS and Android that allowed people to buy eBooks from publishers such as Penguin, and engage in a unique social atmosphere. Today, the company has announced that it has been acquired by Dropbox and will be joining their team.
One of thing things Readmill did to separate themselves from other e-reading apps out there was to add a social layer. In February 2014 the company announced an update to its app that lets users make mentions to their friends, giving them the ability to highlight titles and pull direct quotes from the book, even if their friends are not currently engaged in the book. By using the Twitter-like at symbol, users can highlight passages, send them to a friend, and even include a note. The recipient can respond, of course, and a genuine conversation about the book can actually take place. The app also allowed you to upload ePub books to your account through the website and then sync your library to your mobile device.
In a statement, Readmill said “As of today, it is no longer possible to create a new account, and on July 1, 2014, the Readmill app will no longer be available. For the next three months, our first priority is to help you transition to other services and get back to reading. All of your books and reading data are available for export in multiple formats. Our team will be joining Dropbox, where our expertise in reading, collaboration and syncing across devices finds a fitting home. Millions of people use Dropbox to store and share their digital lives, and we believe it’s a strong foundation on which to build the future of reading. We’re delighted to work alongside this talented team and imagine new ways to read together.”