Amazon is notorious for not releasing cold sales figures of its e-reader and tablet sales. They are a private company and are under no obligation to report the exact figures for any of its products or services. Amazon did release a press release a few weeks ago claiming it had sold “millions of Kindles” every week in December leading up to the holiday season.
A prominent tech analyst working for Stifel Nicolaus by the name of Jordan Rohan recently said that the Kindle ire is selling very, very well. So well, in fact, that on Sunday evening he raised his estimate for fourth-quarter Fire sales to six million units from five million, proclaiming the device a true tablet market contender. “Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing,” Rohan said in a note to clients. “We believe the lower hardware price will correlate with high e-book and video content attach rates.”
Many people in the industry are claiming the Kindle Fire is THE most popular Android tablet in the last three months taking market share away from Samsung, HTC, and Blackberry. Its low entry price point is very suitable for people who don’t want to take the $500 plunge and buy an iPad.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
