RBC Financial Groups has released data on a monumental survey they recently did on the habits of Kindle Fire Owners. The company today posted a ton of slides on a myriad of factors and what people actually do with their tablet. Most industry executives including the VP of Barnes and Noble said the Kindle Fire was nothing less then a media consumption device where people only watched movies and streaming media. The poll really speaks otherwise with 58% of all people never even watched a single movie via Netflix, Hulu or Amazon Prime. According to the survey results 70% of owners actually use the device primarily for reading. How much reading are people really doing with the device purchasing ebooks directly via Amazon? It seems only 3-5 books were the average consensus with 28% of the poll data.
According to the recent results it seems most people who purchased a Kindle Fire did so when it was first released with 34% of owners buying it between November 15th and the 30th.
We posted all of the data in a series of slides so if you are interested in seeing the entire range of usage statistics on the Amazon Kindle Fire, you may find it as interesting as we did.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.