Samsung is in no mood to launch its e-reader in the United States. At least, not in the foreseeable future, something that the South Korean electronics giant attributes to diminishing profit margins in that country.
It might be recalled here that all the major e-reader manufacturers like the Amazon, Barnes & Noble have slashed prices of their best selling e-reader models like the Kindle and the Nook. Sony too joined the race by going in for an across the board price cuts of its e-readers. It can be considered a wise move on part of the Korean conglomerate since its SNE-60 e-reader would have had very few takers in a land where it takes $189 to become the owner of a Kindle or $199 for a Nook e-reader. That’s less than half of what the Samsung SNE-60 at $399 would cost. However, Samsung hasn’t ruled out a complete US ban of its e-reader and has said the move is just temporary indicating it might join the party if things brighten up.
The announcement also comes in the wake of news of Samsung’s plans to launch its SNE-60 e-readers in France while pre-orders for the e-reader were accepted in the UK in May. Samsung e-readers are also currently sold in Italy. In fact, things aren’t turning out the way Samsung would have expected with its e-readers so far. To begin with, their E101 e-reader featuring a 10 inch screen is not in demand anymore in a post iPad era. Then its entire market in the US turned sour with the price war that saw the prices of all frontline e-readers drop down sharply. Fortunately for them, they still have the market in South Korea and Japan to play in.
“Based on current market dynamics, Samsung is revisiting its approach to the eReader market in the US at this time. We remain committed to the mobile entertainment market and expect to have new announcements soon.” This is how Samsung justified of its move to stay clear of the US with its e-readers as of now.
Also, the latest issue of the Good E-Reader Magazine has been released. Its a complete guide to all that is happening in the e-reader and tablet segment. And if you aren’t reading it, you are missing something.