The Sony Digital Paper is experiencing robust sales to industry professionals who demand a large e-paper screen. In order to broaden their reach and scope, Sony has just announced a price reduction on the DPT-S1 from $999 to $799.
The Sony Digital Paper originally hit the market one year ago and the intention behind this 13.3 e-reader was establishing a new product category. Instead of being aimed at consumers, like Amazon and Kobo, Sony made the gambit of constructing a device aimed exclusively towards people who need a world class PDF experience.
The DPT-S1 Digital Paper was first available at $1200 and higher education, lawyers and people involved in entertainment were the first ones to purchase the device. Once Sony had established an extensive sales record they discounted the price to $999 and started to sell it online to anyone who wanted one. The $799 price point now makes the Digital Paper extremely viable to not only professionals now, but the average consumer.
If you pay attention to the e-reader sector you would have inevitably heard of e-ink Mobius. This is a flexible plastic based material that Sony had co-developed with e Ink Holdings. It weights 50% less than your traditional glass based TFT display and despite the 13.3 inch nature of the screen, it weighs less than a 9.7 inch Kindle DX.
Sony has pioneered a new market for e-readers and this has spurned their competition into developing new products. Pocketbook is developing a 13.3 inch solution called the CAD, which is aimed at architects and designers who tend to use 3D modeling programs such as Maya or 3D Studio Max. Dasung has developed a 13.3 inch display that was designed to be a secondary screen for a PC and Onyx is in the process of making a commercial version of a 13.3 inch e-reader aimed at people who love reading e-book novels.
The price reduction from $999 to $799 is primarily attributed to making the DPT-S1 more accessible. Likely this price will make sense to a lot of people looking for a large screen reader to use in their professional life.