There has been rumors lately surrounding the future of Sony e-Readers. Various European tech blogs have been reporting that an unknown rep from Sony Europe said they are abandoning development of future consumer readers. Good e-Reader now has official confirmation from Sony Japan to set the record straight.
I spoke with Noriko Shoji, Products & Technology PR Section, Corporate Communications at Sony Japan today. He said in an exclusive statement “As announced in February this year for North America and in May for Europe and Australia, Sony’s Reader Store customers in the US, Canada, UK, Germany, Austria and Australia transferred to the Kobo eBookstore. For the hardware, final production of the current Reader model (PRS-T3) was made at the end of May. The product will continue to be available until inventory supplies last, which differs by country. (There are some countries where the sales have already ended.) Please note that the PRS-T3 was not introduced in the US market. In Japan, where we have our Reader Store business, we will continue to sell the current model for the time being, in order for customers to enjoy content from Reader Store with our products.”
Noriko then uttered some shocking news, “We do not have plans to develop a successor Reader model at this time.”
We now have Sony officially on record that they are not going to be making any new e-readers and have officially stopped manufacturing their Sony PRS-T3 device. Instead, they are shifting focus into the B2B sector via the Digital Paper (DPS-S1).