Sony had once slashed the prices of its e-readers in a bid to ensure their offering continues to be palatable in the wake of a similar move on part of Amazon and Barnes & Noble. But not any more. For as per the latest e-reader news, Sony had made it clear there isn’t another round of price cuts in the offing. Instead, they are more than eager to hold on to current quality levels or maybe even build upon them.
“Pricing is one consideration in the dedicated reading device marketplace, but Sony won’t sacrifice the quality and design we’re bringing book lovers to lay claim to the cheapest eReader.” This is how Phil Lubell, Sony’s vice president of digital reading puts it.
The recent launch of the new Kindle has led many to believe Sony may have no other option than to slash prices in order to remain competitive. The lowest priced version of the new Kindle with only the WiFi option costs just $139. It is a new device, has 6 inch screen and is lighter and smaller than the previous Kindle 2. And the new Kindle has also upped its stakes in the performance department.
Compare these with the lowest priced Sony e-reader which starts at $149 and has a smaller 5 inch screen. Perhaps the only thing in favor of the PRS 300 is its miniscule size which makes it all the more handy.
Sony’s announcement is interesting, in that it implies that the recent trend of price-slashing e-readers might be at the cost of quality, something that they are not willing to compromise.