Digital Book World‘s annual conference brings together a wide variety of experts across so many specialties in digital publishing to give insight into what makes the industry work. Once again, Sourcebooks‘ CEO and publisher Dominique Raccah was an invited guest to speak on driving innovation in publishing and agile publishing.
One of the ways that Sourcebooks has proven itself to have incorporated that level of innovation that is required to succeed in publishing is by constantly developing new strategies to engage readers with the book. Last month saw the soft launch of Sourcebooks’ Put Me In The Story platform, which allows publishers to leverage readership by utilizing Sourcebooks’ personalization within their books, encouraging literacy among emerging readers by featuring their names and photos within the books.
For older audiences, Sourcebooks developed the Shakesperience tablet-based platform that incorporates video clips, audio, hyperlinks, and more within the text of Shakespeare’s works, bringing not only a new appreciation for the reader but also encouraging a deeper level of understanding and engagement among reluctant readers. Shakesperience’s newest title, Julius Caesar, launched yesterday.
CEO Dominique Raccah once again spoke to Good e-Reader about the innovation and work that they are doing to promote reading to a variety of audiences.
Mercy Pilkington is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.
