Taylor Swift is making waves in the publishing world with the release of The Eras Tour Book, a 256-page coffee table book featuring over 500 images from her record-breaking tour. The book offers fans an intimate keepsake of this iconic moment in Swift’s career. It includes performance shots, behind-the-scenes glimpses and personal reflections.
In a move showcasing her business cleverness, Swift is self-publishing the book under her own imprint, Taylor Swift Publications. This is in line with her broader efforts to reclaim ownership of her creative output, such as re-recording her early albums to regain control over her masters. Swift’s decision to bypass traditional publishing channels underscores her drive for autonomy and her ability to challenge industry norms.
This isn’t the first time an artist has taken the reins in publishing. Frank Zappa self-published his book Them or Us in 1984, and artists like Kenny G have recently followed suit. Swift’s move, however, is amplified by her unparalleled global reach and the growing trend of artists leveraging direct retailer partnerships, reshaping traditional distribution models.
Taylor Swift’s decision to self-publish The Eras Tour Book under her own imprint, Taylor Swift Publications, underscores her commitment to artistic autonomy and her willingness to challenge industry norms. This move aligns with her previous efforts to regain control over her creative work, notably her initiative to re-record her earlier albums. In a 2019 interview with Good Morning America, Swift expressed her determination to reclaim ownership of her music, stating, “I think that artists deserve to own their work. I just feel very passionately about that.”
By self-publishing her book, Swift continues to assert control over her creative output, reflecting a broader trend among artists seeking greater autonomy in their careers. This approach not only allows her to maintain artistic integrity but also sets a precedent for others in the industry to follow
The Eras Tour Book will available on Nov 29th, Exclusively at Target stores.
An avid book reader and proud library card holder, Angela is new to the world of e-Readers. She has a background in education, emergency response, fitness, loves to be in nature, traveling and exploring. With an honours science degree in anthropology, Angela also studied writing after graduation. She has contributed work to The London Free Press, The Gazette, The Londoner, Best Version Media, Lifeliner, and Citymedia.ca.
