Apple recently implemented a policy that has affected many ebook and magazine applications. The company demanded everyone stop selling subscriptions or digital content through their own app and instead use iTunes. Apple also stands to collect 30% of all subscription or digital content fees put through its system. This inspired Kobo, Barnes and Noble, Amazon, and other major apps to remove the ability to purchase content through apps instead of caving into Apples demands, and just encouraged people to buy through the browser. The Financial Times failed to comply with the new Apple law and rather than conform it was pulled unceremoniously today from the appstore.
The Financial Times has been doing very well in the digital ecosystem and more particularly in the iPad. Currently it has 10,000 readers using the tablet to read the publication and the web app has 500,000 users.