The Tolino Alliance was formed in 2013 and their mandate was to combat Amazon in Germany. This was the first time Thalia, Weltbild, Hugendubel, Club Bertelsmann, Deutsche Telekom banded together to forge a series of e-reading devices and launch an online bookstore. Today, the Tolino Alliance has now expanded to Belgium via Standaard Boekhandel.
Standaard Boekhandel operates 145 bookstores in Belgium, selling books, newspapers, magazines, music and videos. They will be selling the Tolino Shine e-reader in their stores in order to get people buying the hardware and then accessing the eBook store that now has close to 500,000 titles. There is currently over 22,000 Belgian titles in the online store and can be read on the Shine, and also apps for Android and iOS.
The Tolino Shine is getting a big long in the tooth, as the e-Reader is already over a year old. The most recent offering is the brand new Tolino Vision, which we reviewed recently. This reader does everything right, but is a bit more on the expensive side.
This is the first time the Tolino Alliance has expanded beyond their founding members. They said in a statement that they have selected Belgium as their first route of expansion because that market is in its infancy.
“The open system and the cloud services of Deutsche Telekom are important benefits that can help us to bring e-reading on the Belgian market,” says Geert Scot , CEO of Standaard Boekhandel, the choice of cooperation partner.
Michael Kozlowski has been writing about audiobooks and e-readers for the past twelve years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times. He Lives in Vancouver, British Columbia, Canada.