Good e-Reader Research conducts surveys and polls every month and looks at major trends in digital publishing, e-books and the e-reader industry. The holiday season is almost upon us and many people are buying a new device for themselves or a gift for a loved one. We wanted to know what new e-reader or tablet that people intended on purchasing.
573 people participated in our two week poll that was available on Good e-Reader. 174 people, which represented 30% of the overall vote are going to be buying one of Amazons e-ink readers. This includes the Paperwhite, Voyage and entry level Basic models.
129 people exclaimed that they were going to purchase a Kobo e-reader. The Canadian based company has released two new models this year, the Kobo Glo HD and Kobo Touch 2.0. One of the great things about buying an e-reader from Kobo is that they tend to support their older e-readers for many years, whereas Amazon and B&N tend to forget about them.
Amazon and Kobo were the runaway success stories in our latest poll, but things became really close when it came to other devices. 7.85% of our audience said they were going to buy an Android tablet and 7.33% were going to buy one of the new Amazon Fire tablets. 6.98% are going to buy an iPad or an iPad Mini, while 6.81% were going to buy an e-reader from a European company such as Icarus, Onyx or Pocketbook.
What is most surprising amount our new data report was the strong apathy towards Barnes and Noble. 30 people said they were going to buy the Nook Glowlight Plus and a paltry 11 said they were going to buy one of the new Samsung Galaxy for Nook tablets. I always knew that Barnes and Noble was losing customers due to a series of missteps in recent years and have been unable to win them back.